Valentines Day Hand
Lettered Card Collection
This self-initiated project was a bold, feminine card series inspired by classic tattoo motifs. I designed custom lettering and illustrations, combining vibrant color palettes with heart and floral elements for a playful-yet-edgy aesthetic. The collection was created with licensing potential in mind and designed for use across multiple product formats.
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Hand Lettering
Pattern & Surface Design
Color Theory
Licensing-Focused Illustration
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Initial sketches and final illustrations were created using Procreate. Vector cleanup and pattern creation were handled in Adobe Illustrator, and mockups and layouts were built using Adobe Creative Suite.
