Spa Aesthetica
Marketing Collateral
This series of spa marketing materials included monthly social graphics, menus, flyers, and internal documents. I updated the brand’s look and modernized outdated assets like gift card vouchers and take-home folders. My work emphasized clean design, relaxing visuals, and luxury cues—supporting the spa’s goal of attracting new clients and retaining a polished, spa-like atmosphere across all customer interactions.
-
Marketing & Promotional Design
Brand Refresh & Expansion
Print Production
Visual Consistency Across Formats
-
Adobe Illustrator was used for the majority of visual assets, especially print materials and custom dieline work. Photoshop was used for light retouching and image prep. Additional internal templates were developed to allow for regular content updates while preserving brand cohesion.
