Alchemy Hair Salon
Brand Identity
This brand identity project helped a local eco-conscious salon establish a strong visual presence in their community. I collaborated directly with the owner to translate their values into a logo system featuring botanical elements and custom illustrations. From business cards to social icons, I built out a suite of brand assets that reflected the salon’s personality and supported growth through more cohesive and professional visuals.
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Logo Development
Brand Identity
Color Theory
Client Collaboration
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Initial concept sketches were created using Procreate on iPad to explore composition and icon ideas. Final artwork was vectorized and refined in Adobe Illustrator to ensure scalability and versatility across print and digital uses.
