Onward & Upward Museum Exhibit Design
This exhibit celebrated Black Urologists in America through an immersive visual experience at AUA2024. I was responsible for creating the exhibit’s full visual identity, including the logo, color system, and 36 panel layouts that blended educational text with large-scale design. My work extended into marketing materials and museum shop merchandise, ensuring brand consistency across every element. The final result successfully combined storytelling, accessibility, and scale—receiving overwhelmingly positive feedback from attendees and collaborators.
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Exhibit & Environmental Design
Branding & Visual Identity
Large-Scale Layout
Multi-Team Collaboration
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The panel layouts and printed collateral were developed in Adobe InDesign to ensure typographic consistency and readability across a large-scale format. Adobe Illustrator was used for creating detailed graphic elements and icons, while Photoshop handled image retouching and optimization. Procreate was also used in the initial design phase for sketching and conceptualizing early layout ideas and merchandise.
